Marketing Concept

17/10/2011 originate B : SEGMENTATION, TARGETING AND POSITIONING Chapter 4 The marketing environment Chapter 5 customers-Buyers-Clients and Consumers market segmentation and positioning 1 Chapter 6 Aug, 2011 Customers-BuyersChapter 5 Customers-Buyers-Clients and Consumers Consumer grease ones palms expression Models of buy behavior Customers- Buyers CustomersClients - Consumers administration purchasing behavior Influences on purchase behavior Social f biteors individualised f figure outors Aug, 2011 2 psychological science factors 1 17/10/2011 CustomersCustomers- Buyers - Clients - Consumers Definition Whats contrast between customers & clients Aug, 2011 3 CustomersCustomers- Buyers - Clients - Consumers Customers study Actually, this theory are answers of : Aug, 2011 4 2 17/10/2011 Customers- Buyers - Clients Consumers (ctn.) Customers take and Wants ask = basic push ups Needs We engage food Wants = learned inescapably Wants She may want a Pho Efforts to stir up people to act against their wants will fail. Drives = Internal force to Drives satisfy a need Im thirsty and I want a Pepsi ? Im hungry and I want a KFC-chicken pilot program ? KFCConsumers seek benefits to match necessitate and wants! But, they are constrained by income. Aug, 2011 5 Customers- Buyers - Clients Consumers (ctn.

) CustomersNeeds and Wants Needs Wants Drives Consumers seek benefits to match needfully and wants! Aug, 2011 6 3 17/10/2011 Chapter 5 Customers-Buyers-Clients and Consumers Customers-BuyersConsumer buying behavior Models of buying behavior Customers- Buyers CustomersClients - Consumers Organization buying behavior Influences on buying behavior Social factors face-to-face factors Aug, 2011 7 Psychology factors Hows estimate of Consumer Behavior ? Aug, 2011 8 4 17/10/2011 Customer behavior Consumer behavior as involvement and the psychological processes that consumers go through in recognizing needs, last ways to...If you want to get a full essay, freak club it on our website: Ordercustompaper.com

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